Desk CRM Data
Contacts and quality
Looks at contact and account structure, duplicates and the routines that keep records usable.
CRM Stack
CRM Stack covers pipeline design, contact and account structure, automation and adoption for Australian sales and revenue teams.
Not yet published. What we cover, and who covers it, is set out below.
What we cover
CRM Stack is for Australian sales and revenue teams that have to live with their CRM after go-live. It will cover pipeline and account structure, reporting, data quality, automation, permissions and the routines that keep records current.
Written for Sales operations managers and revenue leads at Australian B2B companies.
- 01Pipeline Design
- 02Contact Data
- 03Automation
- 04Permissions
- 05Adoption
- 06Replacement
The desks
Each desk is part of the editorial team with its own beat, not an individual. The byline names the desk, and the structured data identifies it as an organisation.
Desk Sales Operations
Pipelines and activity
Covers pipeline stages, activity capture and the reporting sales managers rely on each month.
Desk Vendor Selection
Evaluation and cost
Compares CRM platforms on configuration, integrations, permissions and ongoing cost.
How we work
Written for the people who decide
Pipelines, data and adoption for Australian sales teams. Articles are written for people with a concrete decision in front of them, not for those trying to sell one.
Numbers name their source
Every figure says where it comes from and when it dates from. Where the industry disagrees, that is stated, rather than quietly taking a side.
Nothing tracks you here
No cookies, no analytics, no third-party scripts. If that ever changes, the privacy policy changes the same day.
Where should we start?
The order is not set yet. If there is a question you have had to answer the hard way yourself, send it to the editors. It is the most useful thing you can send a publication that has not yet begun.